You’ll end up with a table like this one: If you’ve asked respondents for a self-stated importance ranking (and you should), average that for each feature.In case of close results between categories, use the following rule (leftmost wins): Must-be > Performance > Attractive > Indifferent.Each feature’s category will be the most frequent response (i.e., the mode).Tally the total responses in each category for each feature (and demographic).Categorize each respondent’s answers using the Evaluation table.Divide respondents by the demographic / persona criteria that define them.The simplest way we can work through the Kano results is to: ![]() You can determine how customers feel about a feature through a questionnaire.Features can be classified into four categories.Customers’ Satisfaction with our product’s features depends on the level of Functionality that is provided (how much or how well they’re implemented).The ideas of the Kano Model are based upon the following premises: The Kano model is a set of guidelines and techniques used to categorize and prioritize customer needs, guide product development, and improve customer satisfaction. Slide the Value range to 100% and Check the box Divide score by effort.If you can get more value with fewer efforts, that’s a feature you should prioritize. Can you afford the cost of building and provisioning the feature? Operational costs, development time, skills, training, technology, and infrastructure costs are just some of the categories you must consider when estimating complexity. The feature or product must also work for our business. It’s not enough that we create a feature that our customers love. Effort is what it takes for your organization to deliver this feature.Will the feature alleviate any customers’ pains, improve their day-to-day workflow, and help them achieve the desired outcome? Also, will the feature have a positive impact on the bottom line of your business? Value is the benefit your customers and business get from the feature.To make this framework work, the team must quantify the value and complexity of each feature, update, fix, or product initiative. Insert the formula equation: (Impact x Confidence x Ease).Ease – how easy is this initiative to build and implement? What are the costs of the resources that are going to be needed?Įach of these factors is scored from 1–10, and the total average number is the ICE score.Confidence – how confident we are that this initiative will prove our hypothesis and deliver the desired results?. ![]() Impact – how impactful do we expect this initiative to be?.It’s an excellent starting point if you’re just getting into the habit of prioritizing product initiatives, but it lacks the data-informed objectivity of the rest of the frameworks in this guide. ![]() If you’re looking for a speedy prioritization framework, look no further because the ICE Scoring Model is even more straightforward than the RICE framework. Note: If the formula is valid you'll see " Formula is valid. ![]() Note: If you have not already created the fields required in your space, check out the instruction in the article Add custom fields to your boards.
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